Neon Alley — Bar-top Cabinet
Two-player bar-top for a Collingwood taproom
Melbourne game studio · Est. 2014
Arcade cabinets and games, built by hand in Fitzroy
ArcadePlayerStudio designs, prototypes, and manufactures custom arcade machines and playtested digital games from our Smith Street workshop. From a single bar-top cabinet to a full mobile release, we ship things people actually want to play.
115 Smith Street, Fitzroy VIC 3065
What we build
Four ways we get your game into players' hands
Every project starts with a free 45-minute consult at the Fitzroy workshop. Fixed-scope quotes, no lock-in, and you own the source and hardware at the end.
01 · What we build
Custom Arcade Cabinet Builds
Hand-cut MDF cabinets with Sanwa arcade sticks, LED marquees, and a 27" or 32" panel. We wire, wrap, and load your title (or a 4,000-game front-end) and deliver Melbourne-metro within 6–8 weeks.
6–8 weeks · from A$3,900 · free delivery within 25 km
Discuss this service
02 · What we build
Indie Game Development
Unity and Godot builds for PC and console, from vertical slice to Steam launch. Weekly playtest nights at the studio, source handed over on every milestone, and a fixed sprint rate so budgets don't drift.
12–24 week builds · A$140/hr · milestone billing
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03 · What we build
Mobile Game Ports & Releases
We take your prototype to the App Store and Google Play — analytics, in-app purchases, and store assets included. Certification, screenshots, and a soft-launch plan for the ANZ market come as standard.
8–14 weeks · from A$11,500 · iOS + Android
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04 · What we build
Cabinet Repair & Restoration
Bring in a dead JAMMA board, a flickering CRT, or a garage-sale relic. Our bench service covers recapping, monitor swaps, control refurb, and vinyl re-wraps for classic and modern machines alike.
Bench service · A$95 diagnostic (waived on repair)
Discuss this serviceRecent work
A few builds that left the workshop
Scroll through cabinets and titles we've shipped for bars, arcades, and studios across Victoria.
Scroll to explore →
Pixel Reef — Mobile Puzzler
Reef-building puzzle game, 60k downloads in ANZ
Static Circuit — Full Upright
Custom 32" upright for the Fitzroy Games Bar
Harbour Runner — Steam Release
Endless-runner set in a stylised Melbourne
By the numbers
A decade of building things people play
Numbers from the Smith Street workshop, current as of this season.
310+
Cabinets built & delivered
27
Games shipped to store
11 yrs
On Smith Street, Fitzroy
4.9/5
Average client rating
Player feedback
What our clients say
Reviews from venue owners, indie teams, and collectors we've built for.
“The bar-top they built for us has been hammered every weekend for a year and hasn't missed a beat. Punters queue for it. Best fit-out spend we've made.”
Marcus T.
Collingwood, VIC · March 2025
“We came in with a rough Godot prototype and left with a Steam page and a launch plan. Their playtest nights caught problems we'd been blind to for months.”
Priya S.
Brunswick, VIC · January 2025
“They recapped and re-wrapped my dad's old 1987 upright and it looks and plays like new. Honest quote, no upsell, and they explained every step.”
Dylan R.
Northcote, VIC · November 2024
“Our mobile port hit the App Store on schedule with IAP and analytics wired in. Soft launch across ANZ was smooth and the numbers beat our forecast.”
Elena K.
Richmond, VIC · February 2025
“Turned our foyer into an arcade with three custom cabinets. Communication was clear from consult to install and they came in on budget.”
Tom H.
Fitzroy North, VIC · December 2024
“Genuinely lovely team who care about the craft. The marquee lighting and stick feel on our two-player is the best I've used anywhere in Melbourne.”
Amara W.
Carlton, VIC · April 2025
Good to know
Frequently asked questions
Everything about builds, timelines, and visiting the Fitzroy workshop.
Absolutely. We run free 45-minute consults at 115 Smith Street where you can see cabinets in progress and test control layouts. Book ahead so we can set aside bench time, and we'll talk through scope and a fixed quote before you spend a cent.
Bar-top builds start at A$3,900 and full uprights typically land between A$4,800 and A$7,500 depending on panel size, controls, and artwork. Every quote is fixed-scope, so the number we agree on is the number you pay unless you change the brief.
Yes. Delivery and installation within 25 km of Fitzroy is included, and we cover regional Victoria at cost. We'll bring the cabinet in, level it, test every input, and walk your team through maintenance before we leave.
You do. On development projects we hand over the full source at every milestone, and hardware belongs to you on final payment. We don't lock clients into proprietary tooling or ongoing licence fees.
We repair and restore almost anything — JAMMA boards, CRT and LCD monitors, control decks, and cabinet artwork. Bench diagnostics are A$95 and that fee is waived if you go ahead with the repair.
Start a build
Tell us what you want to make
Send a few details about your cabinet, game, or repair and we'll reply within one business day to book your free consult in Fitzroy.
Phone
+61 3 9419 4237Email
[email protected]Workshop
115 Smith Street, Fitzroy VIC 3065
Workshop hours
Mon–Fri 9:00–18:00 · Sat 10:00–16:00 · Sun closed